By our reporter
MISSISSAUGA: Maintaining its upward trajectory, Mississauga law firm Prudent Law has posted a record growth in business volume in the last two years.
“In fact, our business has grown two to three times during the past two years amid the COVID pandemic,” says principal lawyer Devesh Gupta, sitting in his corporate office in downtown Mississauga in the Greater Toronto Area.
“The real estate sector really boomed during the pandemic. Since real estate is our core business, we posted a huge growth during this period,” adds Devesh who launched Prudent Law in 2015.
Apart from real estate, the law firm has also registered a big growth in other areas – litigation, commerce, corporate law, mortgage and immigration – in the last two years
“Yes, we are growing big in all areas but immigration is our new focus. As immigration picks up after COVID, we are looking for big growth in this area. We have added a dedicated immigration lawyer – Ajay Atwal – to our team. He is also fluent in Punjabi – which is a focus area for us as Punjabis make up a huge chunk of new immigrants to Canada,” explains Devesh Gupta.
Eying big immigration business, he says his law firm may have its own presence in India in the future.
“Right now we have immigration consultants in India as our partners and we are looking for more partners there because immigration from India is going up every year. Going forward, immigration from India is very much in our scheme of things.”
Not surprisingly, his firm has just been rated as one among top 10 emerging immigration firms in Canada by Manage HR Magazine for the year 2022.
“In our litigation business also, we have been posting huge growth and handling lots of complicated cases.”
However, real estate still remains the core business of Prudent Law.
“In real estate business, our client network is growing. Today, we represent all major banks in this business. There are also some Indian banks,” he adds.
Apart from banks, his other major corporate clients in real estate include hotels and hospitality, food majors, steel companies and garment industry.
To stay ahead of the curve, he says his law firm is quickly adopting cutting-edge technologies for business efficiency.
“We are in the process of developing our own software in order to improve customer service, speed up work efficiency and cut costs for our customers. Quality customer service is everything.”
And for its quality customer service, Prudent Law has already been given the Greater Toronto Area’s Consumer Choice Award twice – 2019 and 2020.
Highlighting the word `prudent’ in his law firm’s name, Devesh Gupta, “We chose this name to convey what we are in this profession. We always give prudent advice to our clients and they appreciate it. Our customers go home satisfied and we get sound sleep.”
During the six years of his law firm’s existence, he says he and his team religiously follow two things.
“One, if you do good work, it comes back to you. If you keep doing the right thing, good things will happen to you.
“Two, our profession involves a lot of trust. If you respect your customer’s trust, it gives you financial rewards and business growth and sound sleep. At Prudent Law, we always put the customer ahead of everything.”
That’s why, he adds, his law firm has never spent any money on marketing.
“All our business comes through referrals and word of mouth by satisfied customers.”
Looking back at six years of his legal journey, he says, “I am presented with more than my fair share of opportunities to make a difference in people’s lives. I take these opportunities wherever possible and I have found that the satisfaction and happiness that I receive from these is much greater than that of profit and earnings.”
Looking to the future, he says, “Our focus is on expanding our practice areas and reach. We have done very well so far.”
Coming from a close-knit family, he gives credit for his success to his family and Indian values. And he is all praise for his wife Shivani whom he married in 2014 and with whom he has two children – a daughter and a son.
“Shivani is my rock. She balances me exceptionally well and is often able to give me a viewpoint that I could not even have imagined. I find myself seeking her advice on all major decisions, not out of obligation, but out of genuine respect for her analysis.”
Indeed, Shivani takes care of HR affairs of the young law firm, leaving Devesh Gupta to focus on the business part of his profession.
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