Agencies
NEW DELHI: Menswear fashion retailer fbb has roped in Punjabi pop icon and Bollywood’s turbaned actor Diljit Dosanjh as its brand ambassador.
According to Rajesh Seth, Chief Operating Officer of fbb, “Diljit represents today’s youth and connects seamlessly with fbb’s target audience. With this association we would like to capitalize on his popularity and strengthen our reach in the entire north zone.”
“Fashion is one’s own style statement. The clothes you wear are an extension of your personality. Through my association with fbb, I will explore different styles and hope my fans are inspired to discover fashion that defines their personality,” Diljit Dosanjh was quoted as saying by IANS.
Targeted mostly at young Indians with its motto of `making India thoda aur stylish,’ fbb has over 250 outlets in over 100 cities across the country.
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