Renaming to Save Max Sports Centre follows a 15-year agreement between the City of Brampton and Rama Dua-run Save Max Real Estate Inc
The Canadian Bazaar
BRAMPTON: The Brampton Soccer Centre will be renamed Save Max Sports Centre in a couple of months.
The renaming follows a 15-year agreement between the City of Brampton and Save Max Real Estate Inc. for exterior naming rights to the Brampton Soccer Centre for $2,512,500, says a city press release.
The City Council approved the agreement in September.
The City will begin changing the exterior signage, as well as road signage, wayfinding, administrative and promotional materials over the next couple of months, the city press release said.
Mayor Patrick Brown said the renaming of the Brampton Soccer Centre to Save Max Sports Centre is “a significant step forward for the City and a substantial community investment. We have heard from residents about finding non-tax revenue sources with minimal impact on residents. Sponsorship and naming rights is a new avenue of revenue.”
As part of its new sponsorship strategy approved in March 2019, the Brampton City Council has decided to give renaming rights to generate revenue for running various facilities in Brampton.
Owned by Raman Dua, Save Max Real Estate Inc. are one of the top realtors in Ontario.
Dua said, “Brampton holds a very special corner in my heart since this was my first home when I moved to Canada in 2003, and it has since offered me so much support and success. We at Save Max are excited about this new partnership. We get very enthusiastic and involved when it comes to our younger generation. We believe that investing in recreational activities plays a big role in youth development, offering a healthy environment to grow. We feel fortunate to be able to give back to the city in this way, and feel that doing something good for the community now is also our way of saying Thank You.”
Save Max Real Estate Inc. will sponsor a free after-school drop-in basketball programme for Brampton youth ages 10 to 13 at the Save Max Sports Centre.
Located at 1495 Sandalwood Parkway East, the Brampton Soccer Centre is a 152,000-square foot facility with three indoor turf fields, a designated dance studio, and a year-round, state-of-the-art gymnasium equipped with three high school sized basketball courts that can be converted into a full-sized FIBA centre court.
Outdoor amenities include sports fields, a basketball court, spray pad, and playground. New amenities planned for completion this fall include two lit artificial turf fields, a seasonal dome structure, a three-lane 60-metre running track, and a pavilion. On average, the facility welcomes 75,000 visitors each month.
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